Self-Publishing is Here to Stay – Get on Board!

Brick and mortar printing companies are in a rather rapid decline, as businesses and organizations turn to self-publishing methods, via publishing services software that, in its sophistication, can produce professional printing and publishing of any type. Given advances in technology, along with the environmental concerns of our diminishing forests, desk publishing software seems to be a wise choice. Given the concern any business has for overhead costs, the ability to produce high quality technical and marketing materials and to send these to an emailing list just makes sound business sense. Even if a business continues to use regular postal delivery methods, in-house publishing software programs still make sense.

Publishing software is readily available from a number of IT companies, and a simple Google search will reveal literally hundreds of software publishing options. The mistake that many customers of such publishing services software systems make, however, is the failure to adequately identify their current and future needs and to fully research those software options. A sample sleek brochure or manual, while captivating, does not get to the “meat” of the system which, in many instances, is user interface. If the package is complicated to understand and use, the purchase is a failure.

The best publishing software will have the following features:

• Easy-to-use templates for a huge variety of needs;
• Graphic tools which are user-friendly;
• Logos and Images design and modification ability;
• Simple printing and drawing tools;
• Special effects and animation;
• Easy table creation;
• 3D artwork capability;
• The ability to vary page styles and sizes;
• Numerous page and web layout options;
• An e-publishing software component;
• Responsive and rapid technical support.

The publishing services software of SoftGroup offers all of the above2-mentioned features, as well as the option, for a client to “grow” into the software features over time. Solid and well-developed training tools, imbedded within the software itself, allow for a short or lengthier learning curve, so that even the most timid beginner will experience success and thus be motivated to explore and master the more complex features of the software. And, of course, personal technical support is always available.

Book publishers have changed with the times as well, and, with the advent of book publishing software, the growth of e-publishing has been phenomenal. With little investment, an entrepreneur can launch an e-book publishing company, and market the works of budding authors all over the Internet. The book publishing software developed by SoftGroup offers exceptional tools by which the entrepreneur can offer authors the ability to manage their own publishing dashboards, upload their manuscripts, design their own pictures, graphics and covers, and prepare their books for sale and distribution. It is easy to pay the authors a 50% royalty when books are sold in either e-format or as hard copies, printed only on demand.

Whether you are a business organization that understands the value of becoming “lean” in the area of publication/marketing materials or an entrepreneur who understands the profitability of publishing services software, SoftGroup has the software solutions you will come to love.